A small vocabulary essential when talking about supply and demand
appearance
noun
Example: Moreover, Beardsworth and Keil (1997: 173-190) also claimed the mostly women involved in dieting and suffering from eating disorders, because the external ideal tends to be set by men, and women frequently evaluated APPEARANCE as an indicator of value in marriage market
es: apariencia
Brands
noun
a type of product manufactured by a particular company under a particular name
Example: Learning that culture has a significant influence on business strategy, BRANDS, and marketing activities is to me, stimulating
es: marcas
competition
noun
the activity or condition of striving to gain or win something by defeating or establishing superiority over others
Example: This COMPETITION caused a dramatic decline in profits which can be seen in the profit and loss account, in the appendix of the article
es: competencia
Demand
verb
Example: opulation growth is low but the base population is high in Sri Lanka and there is a need to increase productivity and improve production efficiency in order to meet the increase in food DEMAND (Dhanapala, 2000, Gunatilleke, 1994, Jones, 2002)
es: demanda
fashion
noun
a popular or the latest style of clothing, hair, decoration, or behaviour
Example: Cultural web of M&S The assumption which constitute the paradigm reflect the common public perception that M&S is traditional, old-FASHIONed and lack of innovations as it always emphasis and launch classic style clothing without any FASHIONable design. Also stories about M&S products were not attractive meant its products were not up-to-FASHION and not innovative
es: Moda
features
noun
a distinctive attribute or aspect of something
Example: nsects: Fresh water shrimp, snail, beetle larvae, mayfly larvae FEATURES AND HABITATS TO BE RETAINED: Grazing land would provide a suitable habitat for many invertebrate species
es: características
high Price
noun
costing a great deal; expensive
Example: A low price can be perceived as poor quality while a HIGH PRICE could be undercut by competitors wanting to steal market share
es: precio alto
life cycle
noun
the series of changes in the life of an organism including reproduction
Example: he Product LIFE CYCLE (source: Dibb et al) "The long-term health of an organisation depends on having some products that generate cash and provide acceptable profits, plus others that use cash to support growth." Dibb, Simkin, Pride, Ferrell., Marketing; Concepts and Strategies p.674 Thus having products at different stages in the product LIFE CYCLE is essential for the long-term success. Figure X Product LIFE CYCLE
es: ciclo vital
Market
noun
a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
Example: As this is a small farm business having an entrepreneurial manager is a distinctive advantage as it means they will be able to exploit opportunities in the MARKET and increase profits, this is part of the decisional roles that the manger must perform, which as I have shown in this section are a vital part of the skills the manger in this position must have.
es: Mercado
marketing
noun
Set of techniques and studies that aim to improve the commercialization of a product
Example: MARKETING channel can be put in place to link an organisation or producer to a service within which it can be made available to consumers
es: márketing
mass market
noun
he market for goods that are produced in large quantities
Example: The much smaller scale of production in Britain was shaped by the lack of a MASS MARKET
es: mercado de masas
packaging
noun
the business or process of packing goods
Example: Product: A successful product in the food retailing industry requires initial innovation, effective management, continual differentiation from competitors, attractive PACKAGING and clear benefits
es: embalaje
Price
noun
Example: hen buying these chickens to put into your sheds, the PRICE for each bird will range from 50p to £2 each
es: Precio
Products
noun
an article or substance that is manufactured or refined for sale
Example: In addition to the production of of meat and arable PRODUCTS, the farm also owns 83 private dwelling houses
es: Productos
promotion
noun
the publicizing of a product, organization, or venture so as to increase sales or public awareness.
Segment
noun
each of the parts into which something is or may be divided.
es: Segmento
Services
noun
he action of helping or doing work for someone
Example: ased on the MDG, UN and the World Bank are addressing the critical issues to improve livelihood of least developed and developing countries, but the intermediary organizations are struggling to provide better SERVICES (according to their own goals) and be consistent with the goals of donors
es: Servicios
size
noun
the relative extent of something; a thing's overall dimensions or magnitude; how big something is.
Example: he cost of this work can vary between £10,000 and £25,000 depending on SIZE and quality of work (Nix 2006) but yet Pat only charged his customers an additional £8 a week on top of their standard livery fee for those wanting to make use of the facility.
es: Talla
Supply
verb
make (something needed or wanted) available to someone; provide
Example: A VAT on fat is also likely to result in a surplus, this time of fatty foods, which may then lead to the introduction of quotas on production of these goods and perhaps government intervention to buy up the excess SUPPLY
es: suministro
technologies
noun
he application of scientific knowledge for practical purposes, especially in industry
Example: As the research is conducted where the production occurs, the farmers develop TECHNOLOGIES in 'real conditions'.
